About Us

Our Mission

Bringing to the world the highest quality hair products available is not enough. We are dedicated to ensuring that all of our products are produced in a fair, ethical and sustainable way. Caring for the people that make up Tony of Beverly, the businesses we serve, and the individuals that depend on our products is a driving force in everything we do.

Fashion Imex is committed to providing women, men and children from all walks of life with hair solutions of the highest quality, style and value.  To the millions of women that have chosen Tony of Beverly, your continued support continues to inspire us.

“Fashion passes, Style remains.” – Coco Chanel