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True Colors
With over 140 expertly crafted colors and blends… bring out the true you.
Innovations
Leading the alternative hair industry with innovation.
Education
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Latest News
Kris — Bold, Beautiful & Unexpected Everyone is thrilled about our latest pixie - Kris ... If you’re looking for a lightweight cut with big personality, this is one you won’t want to miss. Layered Versatility: Kris is artfully crafted with multiple layers for...
New Style Alert – LIA
Just in time for Fall Check out NEW STYLE - LIA A textured Pixie style with elongated fringe and wispy bangs. Super-Sleek and ready for anything. Available in 39 colors. Features HeritageCap & UltimateFit cap construction for super comfort and our top-of-the-line...
New Colors Available for Pippa & Dusty
New colors available for Pippa & Dusty! Pippa is beautiful in Rooted Fire & Dusty shines in Ginger Brown! Just gorgeous!
Lacey Has Arrived in Pearl Mist
By popular demand, we have now added Pearl Mist to Lacey.
Tony of Beverly
Tony of Beverly is committed to providing women from all walks of life with hair solutions of the highest quality, style and value.








